MEET SAL Y SOL
— an ethically made swimwear and resort wear brand from Colombia.
‘Sal’ means salt and ‘Sol’ means sun in Spanish. Capturing the essence of Colombia's natural beauty as a muse. This identity takes on a modern and soulful palette of burnt orange, browns, neutrals and blue. A natural, yet unspoken, relationship between the paired elements.
Through simple yet tropical finishes such as minimalistic logo of the mermaid, a wavy typography, and the the brands feed layout, we achieve to communicate key brand values of nature, culture, and spirit . The resort wear subtly conveys the brand's principles through details that harmonize with its aesthetics to make Sal y Sol’s art stand out.
SAL Y SOL IDENTITY
INSTAGRAM FEED LAYOUT PLAN
LOGO DESIGN
